A redesign of the current Westwing app along with a project journey that involves storytelling. How does one fit in a narrative with the current E Commerce models?
The visual language weaves a delicate tapestry, pointing the customer from one page to another, finally into making the purchasing decision. This is made possible by using a combination of beautifully curated images and videos, copy that tells a story and doesn’t just give product information, letting the user know about the craftsmanship and the finer details.
The user’s mind is then able to ascertain the uniqueness of this product.