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String Theory

Identity designed for a lingerie brand based in India. We started by naming the brand and then created the identity around it.

Project Focus - Branding, Identity,  Packaging, Copywriting

String Theory lingerie is an embodiment of the free-spirit and transformation.

Lingerie that reflects a woman’s mood; it quietly adapts and boldly adorns. It speaks her language or keeps her secret. French vintage juxtaposed by modern fabrics, String Theory adds exquisite detailing to each of its tissue-wrapped treats.

Lace, silk, embroidery, embellishments along with bold, playful, romantic cuts make for an always-seductive expression that encapsulates a woman’s boudoir today.

The Symbol

The Symbol

The symbol is a play on the word "string" using the ligature for "st" to depict the same.

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Colour Palette

Colour Palette

The colour palette uses Pantone's colour of the year "Rose Quartz" juxtaposed by bold, black and white prints.

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