Taking the idea behind the name forward - which represents an idea that with good interior design, small spaces can be made to look larger.
The letters of the name are placed around a circle in negative space. The line that makes the circle is flexible and depending on the use, it can also be used as a straight line. The point of contrast between the sans serif ans serif and the thickness of the typeface as compared to the thinness of the line making the circle/straight line is also striking.
In a sense, the negative space created within the logo also depicts the idea of a “room” or space.