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Luxus Retail

Identity design for Luxus Retail under Green Goose Design, Delhi.

Luxus Retail is a pure-play luxury retail operator in India. The founder of this company, Ms. Eliana Tuli has been in India the last 7 years, developing, building, setting up, operating, and managing luxury brands in India. For over a decade Luxus has been a pioneer in creating new segments in India for brands like Bentley, Lamborghini, Bugatti, Tom Ford, Versace and others.

The Logo

The Logo

The choice of the serif Didot, a typeface that uses high contrasts between thin and thick strokes, was made to achieve a weightless yet voluminous effect.

The Symbol

The Symbol

The continuous flow created by customising the letters “U, X and U” in the typeface is a clever play on the symbol of infinity. It also represents a flow of energy that is limitless and a brand that is timeless.

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